# Ether Aerial

> A portfolio site for a drone film studio, built so the footage does the selling.

Part of the portfolio of Vito Schuster, designer and developer in Zagreb (https://vitoschuster.com).

- **Role:** Web design, Web development
- **Year:** 2026
- **Status:** Live
- **Tags:** Web, Motion
- **Client:** Ether Aerial
- **Link:** https://etheraerial.com/

## Problem

A professional drone studio sells with its footage, so the site has to show video fast and then get out of the way. Heavy video and slow pages don't mix, least of all on phones.

## Structure

Flow: Projects → Services → About → Contact

Four doors: Projects, Services, About, Contact. The home page leads with reels; text comes second. A projects index lists 21 works, each with its own page.

## Decisions

1. **Reels, not thumbnails.** Inspired by bas-production and other videography studios in the region. The home page shows each project as a full-screen muted loop, one after another, the way people already watch video.
2. **Video plays when it is in focus.** Only the reel in view plays; the others pause. A tap on Play opens the full video.
3. **A brand carousel that keeps moving.** On mobile it drifts on its own, can be swiped by hand, and picks up again after a short pause.

## What shipped

A home feed of eight reels, the projects index with a page for each project, the video player and the mobile layout.

## Credits

- Footage © Ether Aerial. Their clients are theirs, not mine.

Canonical page: https://vitoschuster.com/work/ether-aerial