Vito Schuster
All work

WTF Nutrition

Storefront and AI launch visuals for an energy gel brand.

The WTF Nutrition storefront home page in black and white: a runner drinking from a gel pouch behind the headline 'WTF Date Gel' and the line 'Do it for your gut'.
Fig. 1The beta storefront's home page, in black and white. Captured 9 Oct 2026. AI-generated product visuals, edited by Vito.
Role
Shopify storefront, AI product visuals, Launch video
Status
In progress
Tags
Web · Shopify · AI · Graphic
Link
Open site (opens in a new tab)

A custom Shopify storefront in a minimalist black and white, with the product images and the launch video generated with AI and edited by me. The beta storefront is live; sales open when stock arrives.

Open the live site (opens in a new tab)

The 12-pack product page: a black box reading 'Be a WTF athlete' beside the price per gel, key numbers (12 gels, 1,608 kcal, 2.50 euro per gel) and collapsible ingredients, nutrition and usage.
Fig. 2The 12-pack product page: three numbers first, details collapsed. Captured 9 Oct 2026. AI-generated product visuals, edited by Vito.
The Marathon Fuel Kit page: a black gel pouch labelled WTF Nutrition Date Gel beside seven gels, 42.2 kilometres, 938 kilocalories and collapsible ingredients.
Fig. 3The Marathon Fuel Kit page, built around the distance. Captured 9 Oct 2026. AI-generated product visuals, edited by Vito.
The storefront home page on a phone: the runner image behind the headline WTF Date Gel, with Shop now and Our story buttons.
Fig. 4The home page on a phone. Captured 9 Oct 2026. AI-generated product visuals, edited by Vito.
The 12-pack product page on a phone, with the black box and a Best value tag above the product name.
Fig. 5The 12-pack page on a phone. Captured 9 Oct 2026. AI-generated product visuals, edited by Vito.

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